America’s Cup

The America’s Cup is without a doubt the most difficult trophy in sport to win. In the more than 160 years since that first race off England, only four nations have won what is often called the “oldest trophy in international sport.” Our involement with the America’s Cup goes back to 2010. Since then we’ve worked in different areas, including event management, sponsorship and television. For the 36th America´s Cup we represent the Challenger of Record organizing committee in television and commercial aspects.